UPDATE: April 14, 2013
CREATED ON: February 10, 2013
So you are an entrepreneur thinking ways to get the words out about your product.
Or you are a business owner thinking ways to draw more traffic to your e-commerce site.
Or you are an app developer thinking ways to target specific audience to use your app.
Or you are blogger thinking ways to get more readership for your blog.
You get the idea.
You are seeking attention from others. There are many ways to do it, at least that is what they say on the internet. SEO, social media, etc. How about cold email? How do you craft a perfect cold email? Worry not, I have listed simple 5 steps for your reference. They are easy steps, yet so powerful.
Step 1: Know your target audience
You have to define who are the people you are going to email. Then, find their emails. It can be from their blogs, or social media pages. Next, study their blogs/social media pages and make sure you understand the people you are going to email. It is important to know what they like, what they write, what they believe in so that your pitch to them can be as relevant as possible.
Step 2: Create a compelling subject line
What would you do when you receive an email from someone you don’t know? Before you know it, the next thing you do is scanning the subject line to decide whether it is a spam or not. (Tips: Most likely, emails with subject lines that have the word “Viagra” are spams. Just in case you are away from internet for the last decade.) Your subject line should be direct, much like the title of your blog post, it should be interesting enough for people to keep on reading.
Step 3: Craft your pitch
Generally, there is a structure you can follow to come up with your cold emails. Using this structure, you can customise your cold emails to your targeted audience in no time.
The structure is as following:
- Greeting- greet them with a simple sentence
- Connection statement- introduce how you know about them
- Praise- express how much you like their works
- Pitch- introduce them your product, how it helps them
- Close- ask for future interaction
- Signature- your name with your website url
Most importantly, remember that the pitch is about them, not you! So don’t try so hard to sell your idea. Instead, make an effort to offer something to those who have opened your email. Make it obvious what they can get, how they can benefit, and why should they care. Also, remember to keep the pitch short!
Step 4: Make your email actionable
At the end of the email, create a call-to-action button. It can be asking the reader to like your page, visit your webstore or enrol in a free trial for your amazing product. This is to avoid the reader from having a ‘what should I do now’ feeling.
Step 5: Follow up
Most often, your cold email will be ignored. Don’t give up. Follow up to show your persistence and interest in connecting with the people you email. As a rule of thumb, you should send a follow up email after 3 days without response.
Hence, those are the steps! Afterall, cold email is not something easy. Be patient and the results will come slowly.
Image credit: Wikimedia